Technology Strategy & Innovation Management Assignment

Technology Strategy & Innovation Management - Assignment exampleThere atomic number 18 several external factors that are affecting Motorola. I leave alone use the PESTEL role model to analyze them. The focus, therefore, will be Political, Economic, Socio-cultural, technical, Environment and Legal.. Let us now take a flavour at them in details.Political In spite of technological advancements we have not yet reached a stage where we exist in the virtual dimension. Businesses are done through remote collaboration tools and solutions just now those who collaborate operate from and inwardly certain jurisdictions. Those jurisdictions have laws and they affect how any company operating within them put forward operate. Multinationals like Motorola must adapt to the political climates of their waiter nations.Socio-cultural Motorola shows social responsibility and maintains good relationships with their host communities. An example of their social responsibility is the supplier diversi ty programme which endeavours to give certain disadvantaged groups an opportunity.Technological advancements New solutions, new platforms and the pace of these innovations. From MRP we now have ERP and are quickly heading towards the Virtual Enterprise. software product breakthroughs have brought an expanded horizon. There are many business solutions and platforms that are constantly affecting the room we do business. Motorola is also taking advantage of these solutions and platforms.Environmental Motorola has long term environmental policies that include pattern all their products to be environment friendly, recycling or reusing all waste materials and conserving natural resources.Legal Motorola has a well established legal department. This is demonstrated by the fact that they have an audit committee delimit which main aim is to allow access to the Audit and Legal Committee of the Motorolas Board of Directors.THE INTERNAL FACTORS THAT be AFFECTING MOTOROLANow I want to discuss the internal factors that are affecting Motorola. I will concentrate on the threat of entry, threat of substitutes, the power of buyers, the power of suppliers and competitive rivalry.The threat of entry Nokia, antecedently a minor in telecommunications overthrew Motorola the former undisputed king of telecommunications. Another smaller company could repetition what Nokia did. The challenge is predicting correctly the next technological trend. A new or smaller company can literarily become the world leader if it makes the right forecast and positions itself well to capitalize on it. There are other threats posed by certain platforms As described by Hardwick and Bolton (1997), Virtual enterprise companies contribution lives, skills, and core competencies that collectively enable them to access global markets with world-class solutions their members could not deliver individually. (Eom & Lee, 1999) This has afforded Motorola a burst way of increasing efficiency while reducing cos ts. However, it has also opened up the door for little funded competition to increase their productivity.Threat of substitutes The internet is growing and with this growth also comes a lot of opportunities and threats. The cost of doing business online is relatively low. This means that a less financed